Terms and Conditions

1. Scope

These General Terms and Conditions ("Terms") govern use of the website and online services of active value GmbH for structured preparation of product feeds, in particular for distribution via Google Shopping, Google Ads and comparable channels.

By registering, concluding a contract or using the services you accept these Terms. Conflicting or deviating user terms apply only if active value GmbH has expressly agreed to them in writing.

2. Services

active value GmbH provides a web-based platform for analysing, structuring and preparing product data and feeds for advertising and shopping channels.

Services include in particular:

  • Functions for capturing, validating and preparing feed data
  • Support for data quality, e.g. guidance on required fields, categories and text
  • Storage and processing of contractually agreed data volumes within technical availability
  • Provision of interfaces and export formats as per the respective service scope

The specific feature set follows the product description on the website, the selected plan and the technical specifications valid at contract conclusion. Changes to the scope remain reserved if reasonable for the user and do not materially affect the purpose of the contract.

3. Contract and user account

Offers on the website are non-binding. A contract is formed when accepted by active value GmbH, e.g. by activation or express confirmation.

Use requires a user account unless otherwise agreed. You must provide accurate and complete registration data and keep access credentials confidential.

active value GmbH may refuse or suspend registration or use for important reasons, in particular misuse, security risks or breach of these Terms.

4. Prices and payment

For chargeable services, prices shown on the website or in the order apply plus applicable statutory VAT where required.

Payment terms follow the selected plan or invoice. In case of late payment, statutory default interest and further claims may apply.

A right of retention exists only if the counterclaim is based on the same contractual relationship, is undisputed or has been legally established. Undisputed or established counterclaims remain unaffected.

Invoicing with undisputed or legally established counterclaims remains unaffected.

5. Term, cancellation and suspension

For subscription services, the term follows the selected plan. The right to extraordinary termination for good cause remains unaffected.

Ordinary cancellation is possible within the contractual or website-stated periods. After the contract ends, stored data may be deleted or anonymised in accordance with statutory and contractual retention periods.

Technical or temporary restrictions due to maintenance or security do not entitle you to cancel if the restriction is reasonable and was announced where applicable.

active value GmbH may suspend or terminate access without notice if you materially breach these Terms, infringe third-party rights or misuse the platform.

6. Liability

active value GmbH is liable without limitation for intent and gross negligence and under the Product Liability Act.

In case of slight negligence, active value GmbH is liable only for breach of a material contractual obligation, the fulfilment of which enables proper performance of the contract and on which the user may rely (cardinal obligation). In that case liability is limited to foreseeable, typically occurring damage.

The above limitations do not apply to injury to life, body or health. Liability under the Product Liability Act remains unaffected.

Liability for lost profit, indirect damage or loss of data beyond statutory cases is excluded where permitted by law.

7. Privacy

active value GmbH processes personal data in connection with use of the platform and contract performance.

Further information is available in our Privacy Policy.

9. Changes to these Terms

active value GmbH may amend these Terms with effect for the future. Changes will be published on the website.

If the user does not object within a period stated in the notice, the amended Terms are deemed accepted. The right to object is indicated in the notice. In case of material disadvantage, special termination rights apply where provided by law or agreed.

10. Final provisions

The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods where permitted.

If the user is a merchant within the meaning of the German Commercial Code, a legal person under public law or public-law special fund, the place of performance and jurisdiction for all disputes arising from this contractual relationship is the registered office of active value GmbH in Düsseldorf.

If individual provisions of these Terms are invalid or unenforceable, the validity of the remaining provisions is unaffected. The invalid provision is replaced by the statutory provision that comes closest to the economic purpose.

Amendments and supplements require written form unless a stricter form is prescribed by law. This also applies to any waiver of the written form requirement.

Version: May 2026

These Terms may be updated. The current version is published on this page.